Embracing the future of work as an entrepreneur - Liv.it

Embracing the future of work as an entrepreneur

Work will never be the same. We talked about it already here.

Lavinia expands her idea by applying the second option, embracing the future of work to the entrepreneurial world.

Build your business to take advantage of it

If you run a business, below are some things you can do.

  • Automate/ outsource all or most left side of the brain/algorithmic work. If a task implies following a set of established instructions down a single pathway to one conclusion, it’ll be among the first to be automated.
  • Focus on right side of the brain/ heuristic kind of work — interesting, challenging, creative; the kind of task that requires someone to find a solution/path themselves. McKinsey estimates that about 70 percent of the job growth in the US comes from heuristic work — these are the jobs of the future.
  • Put meaning and purpose the core of your business and the jobs you offer. Millennials care more about purpose than they do about paychecks. Communicate clearly the “why”, and the “how” and “what” will come naturally.
  • Master the technology. Find, test and integrate in your business the best and most suitable tools of the myriad available now; e.g. you won’t win by making your employees type faster on a typewriter, you’ll win by using intuitive technology that turns voice into ready proofread docs. Andrea, the CEO of Mailbird is a great example of how you can both use — AND produce (in her case) state-of-the-art tools designed to run your (remote) team.
  • Put people first. Money is not an entrepreneur’s scarcest resource. In the era of venture capital, grants, accelerators, angel investors, financial capital is relatively abundant* and cheap. Talent is the scarcest resource. Let’s highlight: financial capital is abundant but carefully managed; human capital is scarce but not carefully managed. People bring you all the other sources of added value that really matter nowadays: knowledge, inspiration, energy, innovation, technologies.
  • Acquire what the Finnish call ‘sisu’ – the psychological strength that allows a person to overcome extraordinary challenges. Connoting a willingness to act even when the reward seems out of reach, it’s the determination and bravery that, as an entrepreneur, you no doubt need — and probably exercise already.

Lavinia Iosub

Managing Partner at Livit, #futureofwork enthusiast
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